One Horizon Group unveils smartphone app for mobile VoIP
One Horizon Group has announced that its wholly owned subsidiary Horizon Globex is unveiling Horizon Call, a smartphone app for a bandwidth-efficient mobile VoIP.The rise in mobile data traffic resulting from the rapid adoption of smartphones, mobile and video apps has placed tremendous pressure on operators’ networks, causing a noticeable increase in dropped calls.
Based on the company’s SmartPacket technology, Horizon enables mobile VoIP from only 2kbps. It is fully compatible with digital telecommunications standards and is capable of interconnecting any phone system over IP – over mobile, fixed and satellite networks.
The Horizon Call app operates over EDGE, 3G, 4G/LTE, Wi-Fi and WiMax networks and is initially available for the iPhone. The app offers a feature allowing users to select from three different levels of call quality for optimal balance between quality and consumed bandwidth.
Other VoIP apps are also a potential threat to mobile operators’ call revenues. The Horizon model is to partner with mobile operators to allow them to take the Horizon Call app to market, decide strategically how to position it within their portfolio, how to commercialise it, to customise it with their own branding and to control call routing to retain PSTN revenues.
‘Our Horizon Call app couldn’t come at a better time to help mobile operators address the explosive growth in mobile data traffic,’ said Mark White, CEO, One Horizon Group. ‘And our model presents them with an option to compete against other mobile VoIP apps, while also helping to reduce call dropping and ultimately churn.’
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