Siemon invests in new office and technology demonstration suite for Middle East

SC0275 New Dubai Office_Jumeirah Lakes

The company’s office in prestigious Jumeirah Lakes in Dubai opened during 2013 and the additional development has recently been completed. The new suite demonstrates the company’s long term commitment to the region and provides a support hub for customers across the Middle East.

Siemon has had a base in the Middle East for many years, but its new site, close to the marina in Dubai, places it in a prominent position in the heart of the technical district. According to Siemon, the site was chosen as a prime, central location from which to offer support and rapid response to customers in the region. From here sales managers and technical specialists, working with local distributors, support the entire Middle East and African market.

The new demonstration suite includes both optical fibre and high performance copper cabling, plus Siemon’s line of data centre cabinets, including the innovative VersaPod – popular in the Middle East for its zero-u space optimisation and thermal efficiency. This suite has been designed to afford Siemon the opportunity to demonstrate the quality and performance of its data centre and enterprise networking products and allows customers the chance for hands-on experience with various systems.

Announcing the completion of is demonstration suite development, sales manager for EMEA Prem Rodrigues, RCDD, said, ‘Siemon has continuously invested in supporting the market in the Middle East and Africa and this latest development underlines its commitment to providing facilities for innovation to be shared. Our new offices are easily accessible, meaning that we can offer many more networking and IT professionals the opportunity to visit and see the latest products installed in an actual system. It is a facility that we plan to actively share and a base from which we can provide first class service, advice and support.’

In addition to providing a demonstration suite, the new Jumeirah Lakes Towers location will also be the Middle East training centre for Siemon’s global ‘Certified Installer Programme’. Regular standards based training will be provided at the Dubai base, including a mix of classroom and hands-on sessions. Those trained and qualified within the programme are exclusively able to offer Siemon’s 20 year warranty, which covers products, performance and applications assurance.

‘The quality of our new offices and demonstration suite appropriately reflects the quality of Siemon’s offering and is an exciting development for the networking and data centre industry in the Middle East,’ concluded Prem Rodrigues. ‘In the year that Siemon celebrates 111 years of technology leadership, we look forward to welcoming end users, integrators and consultants to visit us at Jumeirah Lakes and experience that innovation first hand.’

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