Group operations director John Cunningham says the upgraded www.nimans.net website is easier to navigate and quicker to place and track orders – developed following extensive testing and positive reseller feedback. ‘Web based sales are playing a much more prominent role for us, complementing the exceptional dealer service provided by individual account managers.
‘The website is part of the Nimans digital services platform that includes an improved e-cat retail shop facility – a hosted online catalogue that’s reseller branded and fully customisable.’
John concluded, ‘We launched the website following months of testing and interaction with resellers. We paid particular attention to their wishes and have developed a very user friendly online experience. Nimans has always been easy to do business with and the new website is a further tangible illustration of this ethos. Resellers indicated they were particularly impressed by the increased functionality, interaction and polished performance.’