Nimans survey reveals huge potential of hosted telephony

GS White paper MCW

A nationwide survey commissioned by the evolving distribution specialist targeted thousands of resellers and uncovered some fascinating findings about their views on future comms trends.

A resounding 91 per cent said combining both Opex and Capex business models was their preferred option, with 38 per cent feeling hosted will eventually replace the traditional PBX. Ninety-seven per cent think hosted will grow significantly over the coming years.

Almost 70 per cent said better commercials and connectivity would help them sell more hosted solutions, whilst 78 per cent said the sub 20 user market was crucial to widespread adoption. Two thirds indicated they fully understand the benefits of hosted with three quarters saying they currently sell hosted solutions.

‘Clearly the market is beginning to shift, there’s no doubt about that,’ confirmed Mark Curtis-Wood, head of Nimans’ network services. ‘We know from the huge amount of IP end points leaving our warehouse that the goalposts are beginning to move.’

Nimans recently launched its own hosted proposition, GS-hosted that offers upfront or recurring revenue opportunities, or even a combination of both. GS-hosted includes a free three year hosted seat licence (worth £360) with every handset purchased. A choice of three models are available – standard, advanced and executive – with upfront margin potential of 45 per cent or recurring margins of 65 per cent.

‘Orders and general interest have been phenomenal and clearly demonstrates a large appetite for the service which has turned the hosted market on its head,’ Curtis-Wood added.

Over 80 per cent of respondents said flexibility was a big factor influencing demand whilst just under 65 per cent felt hardware and handsets were important components too.

Resellers can obtain their copy of the white paper by visiting www.gshosted.co.uk and registering their interest.

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