DreamStream X is set to become the largest live radio station, streaming to millions of customers’ mobile phones every week, says Immedia Group.
Immedia Group, renowned for enhancing audience engagement by delivering marketing and communication services, has announced its latest DreamStream X platform. Professing it to be the first of its kind, DreamStream X allows brands to combine live audio and visual streaming through its own in-house telecoms platform direct to customer’s mobile phones.
DreamStream X works by streaming live broadcasts from Immedia’s own studios onto an app integrated within a brand’s platform and delivered to people’s mobile phones. The app is able to share music, video, exclusive offers and the latest events, as well as allow customers to post comments around upcoming trends. The platform extends brand communications to ‘out of store’ audiences, making brands de facto media owners.
The flagship product brings new DreamStream technology as an alternative to national radio stations, encouraging a two-way experience. Immedia predict that it will become the largest live radio station to a physical audience with millions of users every week, with DreamStream technology deployed on platforms for global brands including HSBC, BP, Subway, JD Sports, BMW, O2 and IKEA.
Bruno Brookes, CEO of Immedia and renowned BBC Radio personality, commented on the news:
“DreamStream X provides a global platform which enables brands to launch and develop custom music and entertainment channels, amplifying cultural values and other interactive communications. The new platform provides brands the opportunity to take owned media channels and to convert them into entertainment and engagement channels that can deliver increased commercial return. Our expansion into video and animation has broadened Immedia’s offer to excite the end-user experience across our four pillars in consumer, sport, education and workforce.”
The new platform features intelligent analytics capabilities that provide actionable insight to help businesses identify better ways to improve content and capture audience attention.