The game allowed participants to pick their own ‘dream team’ made up of any of the players taking part in the World Cup. Points were awarded based on actual results of the matches and the league table was updated after every match was played.
Tracey Calcutt, marketing manager, said, ‘We had a fantastic response to the game with over 2,000 people playing from all over the world. In total we had 330 mini leagues set up so that the players could see how they were doing against their colleagues, which added a lot more fun and competitiveness to the game.’
Tracey continued, ‘This was a great opportunity to let our customers have a bit of fun during the World Cup and enabled us to put some relevant Excel messaging in front of them. We had over 600,000 page views of the site during the game and on average the players were on the site for nine minutes each time.’
The eligible winner of the game was Dennis Lord from Connect-Up and he won the star prize of £1,000 worth of Sonos Sound System equipment. Four weekly prizes of an Asus Nexus tablet were awarded to the eligible winners from each round andd a £250 voucher was awarded to the top manager of the winning mini league.
Photo: Dennis Lord from Connect-Up is presented with his prize by Lauren Rothwell, infrastructure account manager for Excel