The Excel solution is now sold in over 62 countries worldwide and this number is growing with new distribution partners recently introduced in China and New Zealand.
Commenting on the animations, Nadeen Tisi, director of international sales, said, ‘As we expand it’s important that we get across a consistent message about the Excel brand and as our distribution network grows worldwide this becomes more reliant on the collateral material that we produce. Therefore having an animated piece with a voiceover really helps to spread the message in exactly the words that we want to put across.’
Nadeen continued, ‘To start with we’ve produced the animation in English, French, Spanish, Dutch and Hindi and we’re looking to include Arabic and Mandarin within the next few months. The languages chosen represent where we are currently seeing a biggest growth in Excel and as we continue to expand then more languages will be added.’
The animation entitled ‘Why Excel? – An Animated Introduction’ is 6.38 minutes long and talks through the history of Excel and discusses the brand values, the breadth of the system offering, highlights a number of the global case studies and provides the perfect introduction to Excel.
Why Excel? – an Animated Introduction can be downloaded from the Excel website www.excel-networking.com or viewed via You Tube.