‘Media represents a key vertical for the data centre industry. Storage security, content distribution, cloud agility and cost performance are all important requirements for this sector,’ commented Philip Low of BroadGroup Consulting.
Alex Rabbetts, managing director, MigSolv, said, ‘TV and film will generate huge quantities of data that will need to be stored. The days of storing, (or losing), hundreds of rolls of film are gone, but they have been replaced by data. This data must be stored somewhere and it must be available at any time the producers, editors and directors want it. The answer, of course, is that it must be stored in data centres. But not every data centre will be geared up for this kind of storage, so the media companies must be selective.
‘The data is growing at such an exponential rate that room for growth is an absolute imperative. Also critical is the ability to deploy more storage quickly – no media company will want, or afford, to deploy storage that isn’t used immediately. The data centre must be ready to use straight away with no waiting for fit out to be completed.’