The dramatic campaign involved 20 actors dressed as office workers, with only their heads and hands painted blue, making them stand out against the morning’s commuter traffic. Each ‘Blue Bod’ represented 50 new associates that CloudTalent is planning to recruit.
The campaign was designed to raise awareness of CloudTalent’s plans to take on 1,000 new recruits – from subject matter experts through to project leads, to help manage the demand for its fresh approach to IT consultancy.
The CloudTalent Blue Bods went about their business amongst other commuters, visiting some key business hotspots including The Gherkin, Bank’s Royal Exchange, Liverpool Street and Canary Wharf.
Adrian Overall, CEO of CloudTalent, commented, ‘The industry demand for a fresh approach to IT consultancy has meant that we’re growing at an exponential rate, and the only way we can continue to grow at this pace, is with the support of the right talent.
‘We could have advertised the opportunities in the traditional way, but we’re not traditional, so our methods of recruitment shouldn’t be. Monday mornings have always been a time for people to reflect on their current employment situation, so we wanted to grab their attention at the start of the working week.’
Mark Hoban, the UK’s Minister for Employment, said, ‘This is a great example of the growing faith in the strength of the UK economy, which is giving businesses, like those in the IT sector, the confidence to hire more staff.’