Cisco, renowned technology leader, has announced a new, highly flexible DOCSIS licensing plan for its cable operator customers using the Cisco Converged Broadband Router (cBR-8) platform to deliver high-speed broadband, video, and voice services.
The company says Infinite Broadband Unlocked (IBU) is the first licensing program of its kind in the cable industry designed to help cable operators compete with fibre-to-the-home systems. With this new program, Cisco aims to improve the economics of offering multi-gigabit services via distributed access cable architectures employing Remote PHY (RPHY) technology.
The new Cisco IBU licensing program is set to allow cable operators to focus on business outcomes by simplifying license acquisition and management. Cisco says, unlike traditional licensing models for converged cable access platform (CCAP) devices, which require cable operators to purchase large numbers of new bandwidth licenses for every service group where they want to offer the expanded service, IBU has only one license type based on bandwidth consumption.
The company proclaims that for the first time, cable operators have the capability to provision all of the capacity of their CCAP platforms without restrictions or upfront licensing expense.
So, what are the business benefits of IBU to cable operators? Cisco says IBU assists in:
- Provision and promote multi-gigabit service tiers across their footprints without the risk of stranding capital
- Simplifying service group splits and video/data convergence by eliminating the need to purchase additional license types.
IBU licensing is aligned to the number of subscribers across the network, so license investment is highly aligned to revenues. This makes licensing investment much more predictable and simpler to manage.
“IBU helps cable operators be more competitive and gain subscriber market share,” says Sean Welch, vice president and general manager, Cable Access, Service Provider Business, Cisco. “We have listened carefully to our customers, and with this new offer we have specifically focused on making DOCSIS licensing simple and aligned with their business objectives.”
The IBU licensing plan is available for current and new Cisco cBR-8 customers worldwide.