Starting with Connect with Care, an Internet safety scheme for children, the connectivity providers then expanded the partnership by creating in excess of 150ft of branding across the Cherries’ Main Stand, which houses all the corporate boxes, meeting rooms and Champions Top Floor Restaurant.
‘With the ethos of together, anything is possible, AFC Bournemouth and C4L’s culture is closely aligned,’ Simon Mewett, CEO of C4L, said. ’We are delighted to continue our support of the club and are very proud of the substantial growth both C4L and AFC Bournemouth have seen since the start of our partnership.’
‘It is fantastic to have C4L signed up as Main Stand sponsors for another five years,’ Cherries commercial director Rob Mitchell said.
”Thousands of supporters have enjoyed watching on from the C4L Main Stand as the team won promotion, while the Connect with Care project continues to benefit so many youngsters in the local community.
‘I’m sure the next five years will be even more successful for both parties.’