Brand-Rex keeps Burson-Marsteller on message

Brand-Rex keeps Burson-Marsteller on message

Brand-Rex’s authorised installation partner Admiral Group has been awarded a contract by one of the world’s largest international public relations companies, Burson-Marsteller, to provide the structured cabling infrastructure for its new London offices.

Burson-Marsteller decided to relocate its London office from Bloomsbury Way to the Legal & General Property and Mitsubishi Estate Company’s Central Saint Giles scheme – a vibrantly coloured building, designed by Renzo Piano.

Burson-Marsteller is a leading global public relations and communications firm whose knowledge, strategic insights and innovative programs help drive strong corporate and brand reputations for its clients. Its London office opened in 1967. Today, B-M operates 67 wholly owned offices and 71 affiliate offices in 98 countries across six continents.

The company’s new St Giles Central ‘home’ is part of a state-of-the-art, mixed use development consisting of approximately 400,000ft2 of Grade A office space, 56 private apartments, 53 affordable homes and nine new restaurants and café bars arranged around a courtyard piazza.

The project saw a Brand-Rex 10GPlus Category 6A 10 Gigabit/s structured cabling system installed from a series of four centrally located patching cabinets. The cabling was laid on protective matting in under floor voids to maximise space and protect them. Brand-Rex 24 port angled patch panels were also specified to help streamline the installation process.

To plan the communications infrastructure for their move, Burson-Marsteller called in the services of Luton based Admiral Group, whose director, Adam Sullivan commented, ‘For Burson-Marsteller, efficient and reliable communications is a key requirement for the smooth running of its operation. Admiral’s brief was to specify and install a future proof cabling infrastructure that could provide assured system performance. Therefore, we had no hesitation in recommending the installation of Brand-Rex 10GPlus Category 6A throughout.’

With installation now complete, Sullivan explained, ‘The Central St Giles offices were empty at the time of the installation, so Admiral’s installers only had to work alongside the other construction personnel who were on site. This made for incredibly smooth running and, of course, Burson-Marsteller was able to move in as planned in the summer.’

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