Brand-Rex was the first in its field to introduce carbon-neutral products, including Category 5e and Category 6 cables, and has done much to reduce its carbon footprint, energy usage and costs.
‘This is a journey we started in 2009,’ says Brand-Rex CEO Martin Hanchard. ‘That’s when we first measured our carbon footprint and analysed our energy usage. Since then we’ve invested £300,000 to achieve a drastic reduction in energy consumption. So drastic, in fact, that we’ve now saved over £1m in energy costs and we’ve reduced our CO2 emissions by 20 per cent.’
According to Kennedy Miller, technology and sustainability manager at Brand-Rex: “In 2009 we found that we created 44.7 grams CO2e (carbon-dioxide equivalent) per metre of cable. We decided to set a target of 35.7 grams. That meant a 20 per cent reduction between 2009 and the end of 2015. In manufacturing terms that was a highly ambitious goal that we knew would take a huge amount of sustained effort.”
Changing the factory heating from oil to gas and the re-introduction of natural daylight panels into the roof alongside intelligent electric lighting and a suite of other measures has allowed Brand-Rex to smash its target of a 20 per cent reduction between 2009 and 2015.
Asked why Brand-Rex focuses so highly on energy efficiency and environmental issues, CEO Martin Hanchard concluded: ‘Quite simply it reduces the company’s cost base; allows us as an organisation to be good corporate citizens; and provides competitive differentiation in a very competitive market. More and more of our customers are recognising and demanding sustainable networking infrastructure as an integral ingredient of their building infrastructure.’