Experience the world of data cabling at Brand-Rex headquarters

BrandRex HQ

The centre is part of the latest round of major investments the company has made into customer, R&D and manufacturing facilities.

Martin Hanchard, CEO Brand-Rex said: ‘The interactive centre is designed to illustrate the pivotal role cabling and connectivity has played in the historical development of communication technology over the last two centuries and how it has become even more important today. We wanted to show how Brand-Rex uses its unique understanding of emerging communication technology trends to develop network infrastructure solutions that meet today’s needs whilst accommodating tomorrow’s challenges.’

This investment follows closely on the heels of a significant investment in the Brand-Rex Research & Development centre also located in Glenrothes, Fife. The Customer Experience Centre demonstrates how the voice of the customer is sponsoring new products developments that meet expanding demand for bandwidth, network speed, operational efficiency and sustainability.

Visitors to the Brand-Rex Customer Experience Centre will see real life examples of the many challenges IT managers are confronted by, and how Brand-Rex continues to provide innovative solutions to those challenges.

Key vertical market sectors including data centres, healthcare and financial institutions are featured. A mini data centre visualises the latest IT infrastructure solutions required to equip high-performance data centres, focussing on sustainable, scalable and flexible high speed designs while minimising space requirements. A special interactive demo illustrates how the Brand-Rex Blolite solution provides for a dependable and upgradeable infrastructure to support the demands of today healthcare industry.

The financial services demo incorporates a real-time example of a ‘speed critical’ network application and the essential importance of cable and components selection.
Sustainability is at the heart of product development at Brand-Rex. A dedicated area in the new Customer Experience Centre explains the company’s commitment to sustainability and its achievements to date as well as outlining new initiatives planned for the near future. Other features include the latest in fire survival cabling technologies and cabling solutions specifically developed for use in hazardous environments.

Visiting the new Customer Experience Centre is a truly interactive experience. A tablet computer leads visitors through the centre on an augmented reality experience – as a specially designed Brand-Rex APP reacts to trigger images.  Using the tablet, visitors can for example examine a 3D image of the new launched tool-free jack or roll back the virtual floor of a data centre to see the space savings associated with products such as the Brand-Rex Cat6a zone cable.

The new Brand-Rex Customer Experience Centre aims to demonstrate the criticality of network infrastructure and its role in an ever increasing demand for bandwidth, network speed, network security and sustainability. As a leading provider of enterprise networking solution Brand-Rex would be delighted to welcome you to visit with us soon.

The centre is now open for visitors and more details can be found at www.brand-rex.com/cec

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