The decision to present the award to Microlease was based on the findings of Frost & Sullivan’s best practice TEAM Research methodology.
Winning the prestigious Company of the Year Award, Microlease was judged on criteria to benchmark the company’s performance against key competitors, which included: growth strategy excellence; growth implementation excellence; degree of innovation with products and technologies; leadership in customer value and leadership in market penetration.
Frost & Sullivan identified the provision of asset management services to customers as ‘the key competitive differentiator for Microlease in terms of its growth strategy’.
Jessy Cavazos, industry director, Frost & Sullivan said, ‘Microlease is more than a provider of rental and leasing services for test equipment. It aims to be a total solution provider for customers and to that end sells second hand test equipment, distributes new test equipment, and provides asset management services to customers in addition to offering rental and leasing services. Microlease supports customers not just for the equipment they rent from them but also the equipment they own.
‘In comparison, key competitors have been either completely focused on rental and leasing services and selling used test equipment to dispose of underutilised instruments in their rental inventory, or distributing new equipment along providing rental and leasing services. As a result, Microlease has the broadest range of solutions for customers.’
Frost & Sullivan also highlighted the company’s establishment of a Malaysian office, its ability to deliver value to customers and its strong investment in new technology as key factors in its success.
Nigel Brown, CEO, Microlease, said, ‘At Microlease, we have made it our focus to develop a range of services to help our customers deploy equipment in the best possible way and manage their assets effectively. We are delighted that Frost & Sullivan has recognised the success of this growth strategy. And in the years to come, we will continue to focus on driving innovation to help our customers become the most efficient users of equipment and grow accordingly.’
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